2022 - Present
Founder
Bazile Creative LLC
Bazile Creative LLC is a digital marketing firm that specializes in helping small businesses expand their footprint through digital media marketing. Our strategy is built on collaboration, clear vision, and integrity. We optimize the digital space to elevate your brand's voice, mission and product to make a big impact. We are a minority woman-owned company dedicated to working with businesses who share our core values.
2024
PR & Social Media Manager
NMI
Increased corporate social media impressions by 130% to 2.3 million in two months and launched an employee social media advocacy pilot program with 100% adoption and a $350,000 publicity value. Managed a PR agency’s operations, securing 28 fintech media placements, including 14 tier 1 features and nine thought leadership articles. I strategically improved customer communication by optimizing social media "canned responses" and proactively identified opportunities for media and social engagement tied to topical news.
2018 - 2022
Marketing & Communications Manager
Midtown Management District
Leading creation and execution of website content and social media strategy. Initiated joint marketing campaigns, leveraging paid ads, organic and user generated content, keyword research/SEO and community based engagement.
2016 - 2018
Director of Communications
American Heart Association
Created marketing materials with key messaging all print and digital collateral. Translated collateral such as brochures, newsletters and social media graphics. Developed a press strategy to pitch and place stories in different media outlets.
2013 - 2016
Marketing Coordinator
American Bureau of Shipping
Implemented strategic marketing plans for markets in the U.S., Latin America, & Canada. Managed 20+ events for key stakeholders throughout the year. Coordinated with Regional Vice Presidents on international sponsors, galas and regional events. Streamlined marketing processes between Corporate, Global Divisions and subsidiaries.
2010 - 2013
Multi-Media Journalist/Associate Producer
KPRC, Houston NBC Affiliate
Produced informative news stories as an Associate Producer for the 4pm, 5pm, 6pm, and 10pm newscasts. Drafted articles for the station’s website, updated social media sites. Edited news video using Aurora Edit/Browse and Final Cut Pro.
Skills
& Expertise
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SEO
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Adobe products
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Task management
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Video production
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Asset management
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Audio production (ex. podcast)
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Organic Social Media
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Email marketing and automation​
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Social Media Content Management (Sprinklr, Hootsuite, Loomly, Sprout Social etc.)
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PMS (Asana, Monday, Trello, Airtable)
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Website management and design
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10+ years experience in content creation